Emerging Markets (EM) today are the world’s primary drivers of global growth and wealth accumulation. They cover a dominant share of the world’s population and natural resources, and are called home by the world’s largest reservoir of future consumers. Despite these incredibly attractive features, investors’ perception of these markets has not changed much over the last two decades; many miss the forest of opportunity for the tree of perceived risk. This gap between dated perceptions and today’s reality leads to a structural mis-pricing of Emerging Markets assets and can provide investors with attractive investment opportunities.